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Atomic Hawx Prime 90 Mens - Season 23/24

£310.00 £

The most forgiving men’s ski boot in the Prime series, the Atomic Hawx Prime 90 is perfect for skiers looking for confidence and control.

  • Buy these ski boots in-store with a BAC Discount Card (£5 per year) for £279.00
    For lighter skiers with medium-width feet – or those who have the chance to ski just a few times a year
    The Atomic Hawx Prime 90 is the most forgiving ski boot in the Hawx Prime men’s lineup
    Legendary Hawx Feel with flexibility levels anyone can control – and proof you don’t need the stiffest boot there is to steer your skis
    But softer boots don’t mean simpler tech. Prolite, a revolutionary light construction with added reinforcements in key zones, means less weight on your feet
    No matter whether you’re carving down the slopes or cramming into a lift line, the 3D Silver liner will keep you comfy
    Skiing should make you feel good – and for that, your boots need to feel good, too
    Colour: Black / Red / Silver
    Weight: 1876g, 1 boot size 26x
    Flex: 90, a medium flex for intermediate through advanced skiers that want a balance of comfort and power.
    Last: 100mm, medium width
    Shell and Cuff: Polyurethane
    Liner: Memory Fit 3D Silver Liner with 3M™ Thinsulate™
    Pre-shaped, thermoformable heel and ankle areas mean no pressure points and a great foot hold.
    3M™ Thinsulate™ Insulation, the use of very thin insulating fibers allows Thinsulate™ to trap more warm air with a thinner layer, even in extremely cold
    Memory Fit
    Size Adjuster, under-the-footbed adjusters that make the boot precisely half a size smaller
    3D Ankle and Heel, a pre-formed, anatomical ankle and heel; heel area provides a precise and comfortable fit.
    Forward Lean Angle – 15°
    3° Shell Rotation
    1mm Offset Shell, truer Stance
    Flat Bottom Chassis
    Riveted Micro Cuff Alignment
    7000 Series Alu Buckles
    40mm Velcro Strap
    Sidas Footbed
    Sole Flex , special area provides a more natural bending line of the boot, promoting better balance, better feel underfoot, and greater control.
    Atomic Hawx Prime Size Guide :
    Mondo UK Sole Length mm Last Width mm
    25.0 - 25.5 6.0 - 6.5 295 98
      26.0 - 26.5    7.0 - 7.5 305 100
    27.0 - 27.5 8.0 - 9.0 315 102
    28.0 - 28.5  9.5 - 10.0  325 104
    29.0 - 29.5 10.5 - 11.0 335 106
    30.0 - 31.5 12.0 - 13.5 345 108
    Have your feet measured by a Ski Boot Fitter at BAC
    In general people should not select a boot with a last width that is narrower than their foot.
    The closer the last width is to their measured foot width, the snugger and tighter the boot will feel (more performance but less comfort, less warmth).
    This means that people who have a medium width foot can either ski in a 98mm lasted boot or a 100mm lasted boot depending on what their performance vs comfort expectations are.
    In general, going too tight causes problems in regards to warmth and comfort.
    Going too wide causes problems of lack of control and potential discomfort due to the foot moving around inside the boot.
    Ultimately, length and width are only two components of how a boot should fit.
    Other points to consider are for example instep height, heel hold, the fit around the calf, and general impressions of comfort and foot hold.

  • Free UK Delivery On All Orders
    Orders received BEFORE 1pm on days we are open are usually dispatched the same day with Royal Mail using a 2nd Class delivery service (normally 2-3 working days).

    Orders over £30 will be sent Tracked & Signed For.

    Please note that a different delivery method, e.g Courier, may be used depending on the size/weight of your order and if so we will try to inform you before dispatch.

    Next Day UK Delivery  £8.00
    Orders placed BEFORE 1pm on days we are open will be dispatched the same day, usually by Royal Mail or occasionally by Courier and will require a signature. Any Next Day orders received after this time will be dispatched the following working day. Please note any orders placed AFTER 1pm on Fridays will be dispatched on the following Monday (excluding Bank Holidays).

    Highlands of Scotland, UK Islands & Countries outside of the UK
    The above does not apply to these areas
    We do not deliver to countries not in the United Kingdom

    If you would like any more information on your delivery
    please contact us

    As a busy independent retailer, very occassionally we may not have the ordered item in stock. In this case we will inform you of the situation so you can decide how we proceed to your satisfaction. For example, the item may be on order from our supplier, Criterion will send a sleeping bag direct to the customer on our behalf (48 hour Parcel Force delivery).

  • Returns must be made within 14 days of receiving the goods. Please contact us to let us know your intention at or phone 01422 371146
    If you're returning an item because it's unwanted or you need to exchange it, we ask that you pay for the cost of return carriage. Exchanges for non-sale items will be sent free of charge. Standard delivery charges will apply to sale-item / special offer exchanges.
    All unwanted items must be new and unused, and with original labels attached, along with all receipts / proof of purchase. Please ensure the item(s) are packaged securely and suitably for transit

    Return to: 
    After Sales,
    BAC Outdoor Leisure Ltd
    Central Hall,  Coronation Street, Elland, West Yorkshire, HX5 0DF 
    When you're arranging to return an item, we strongly recommend that you use a recorded / insured delivery service as we regret that we cannot be held responsible for goods lost in transit. If return conditions are met we will issue a refund within a maximum of 3 working days of the goods being returned to us
    For Health & Safety reasons we are unable to accept returns of climbing hardware, helmets or baselayer / underwear.